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Jurys Inn launches rebrand

Jurys Inn has launched a rebrand of the group with the new tag line ‘Exceptional Everyday City Hotels’.

It forms part of an overall investment this year of £9 million, which will see the updating of existing hotels, as well as further expansion of the group.

Central to the exercise is a new logo – in a warm tone to reflect the company’s warm service – which will eventually be included on stationery, uniforms and menus.

Sales and marketing director Gill Harris said: “Our customers and employees understand that there’s a Jurys Inn way of doing things that makes us different from other hotel groups, and we wanted this to reflect in our positioning and hotels.

“The classification ‘Exceptional Everyday City Hotels’ is in tune with our DNA – we genuinely strive to make the exceptional our everyday.”

Jurys Inn currently operates 30 hotels in city-centre locations, seven of which opened in 2009.

This news story was written by DialExpotel for Expotel, the UK’s leading hotel, travel and venue booking agency. To find out more about Jurys Inn, call Expotel on 0844 793 7300.

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