News
TV campaign gives Best Western hotels a sales boost
Best Western hotels’ year-on-year sales have increased by 30 per cent, and booking enquiries by 70 per cent, following the group’s first ever TV campaign – the highest sales increase in its 30 year history.
The Hotels with Personality campaign, which ran for three weeks in April, featured a number of the group’s 280 properties and staff.
During the campaign itself, incremental sales rose by £1.2m – a figure the group expects to increase over the rest of the summer.
Corporate accommodation also increased by 14 per cent, while the group saw a 24 per cent increase in conference bookings.
David Clarke, Best Western Hotels’ Chief Executive Officer, said: “The campaign had great resonance with our target audience and its impact has helped us achieve the highest sales increase in our 30 year history, delivering great value for our member hotels.
“The increase in the corporate sales figures shows that companies are returning to spending on travel and confidence is returning to the business sector,” he added.
Sales for the group’s Best Business scheme, a corporate loyalty programme aimed at small to medium sized businesses, also rose by 120 per cent year-on-year.
This news story was written by DialExpotel for Expotel, the UK’s leading hotel, travel and venue booking agency. To find out more about Expotel or Best Western hotels, call 0844 793 7300.
If you would like your hotel or venue to be featured on DialExpotel, please email us at: Editor@expotel.com
If you have hotel or venue related news or press releases, please email us at: news@expotel.com
Enter the DialExpotel magazine competition here
Professionals can subscribe to DialExpotel Magazine for free click here to apply
