News
Grass-roots thinking
Crowne Plaza has laid fresh ‘grass carpets’ in a number of their hotel meeting rooms in order to pep up long, tedious meetings and promote creativity among delegates.
The ‘living’ meeting rooms are being trialled at Crowne Plaza London Docklands, Crowne Plaza Glasgow and Crowne Plaza Dublin Northwood. They are available from today, Monday 16 August until Friday 20 August and are designed to take business guests out of a traditional working environment and into an ‘unconventional space.’
The initiative was sparked after IHG, who own Crowne Plaza, discovered that forty per cent of professionals lose focus within the first 20 minutes of a meeting, often as a result of their uninspiring surroundings.
Eleanor Conroy from Crowne Plaza said: “Meetings should be productive and enjoyable but we all know from experience that some meetings can be less than inspiring. The fresh grass meeting rooms will help our guests get the most out of their business trips.”
Angela Whitlock, author of Walk on the Grass, said: “Research has shown that by the age of 25, as much as 98% of our creativity has vanished. Crowne Plaza’s initiative is perfect because it breaks down the self-imposed rules that prevent us from achieving our full potential. Everybody should kick off their shoes once in a while and walk barefoot on the grass to rekindle the creativity that flowed in childhood before too many rules got in the way.”
This is the second alternative health initiative from Crowne Plaza. Earlier this year, the hotel chain introduced the SleepAdvantage programme with quiet zones, aromatherapy oils and special sleep podcasts from sleep specialist Dr Chris Idzikowski to help promote high performance from guests.
This news story was written by DialExpotel for Expotel, the UK’s leading hotel, travel and venue booking agency. To find out more about Expotel or Crowne Plaza, call 0844 793 7300.
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