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Lime Venue Portfolio engages venues with London 2012 experts
The Lime Venue Portfolio – an Expotel Collection partner – is now primed to take advantage of Olympic Games opportunities in the MICE market, thanks to a networking event held recently.
The Outlook for 2012 event, held at Stationers’ Hall in London, marked the start of the ‘Olympic rush’ for business, and will give Lime Venue Portfolio attendees the edge over their competitors in the congested London market. A panel of three expert speakers was recruited to hand out valuable tips and share specialised Olympic knowledge with representatives of the UK’s largest collection of unique venues.
After an introduction from Louise Amphlett, Head of Lime Venue Portfolio, international sports business commentator Darryll Adler set the scene for London 2012, emphasising that the capital will become a “24/7 city” during the Games. She warned event organisers, in particular National Olympic Committees, will expect after-hours or in some cases around-the-clock services due to the late finishes of some Olympic events.
Louise Amphlett, Head of Lime Venue Portfolio said: “There are varying opinions within the industry on the best business strategy to adopt in the run-up to London 2012. The three speakers we invited to The Outlook for 2012 all provided a different perspective on how venues should position themselves to attract incoming Games-related business. This was great information not only for London venues but for our representatives from across the country.”
James Maclay, a Live Experience Producer for international sports management and production company IMG, highlighted the opportunities offered by the sponsorship world surrounding the Games. James stressed that “uniqueness” would be one of the key differentiators that sponsors would look for as they considered London venues for corporate entertaining.
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